Aimee Macfarlane

Executive Assistant

Executive Assistant - October 2020-Current
Business Development Manager - November 2012

Aimee has a passion for travel and brings to Key Conference many years of experience in the hospitality and events industries.

Her international travel along with a Bachelor of Business in Hospitality and Tourism Management from La Trobe University plus her years of operational and sales experience gives Aimee a great understanding of events.

When not at her desk Aimee can be found chasing after her three young children.

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Conference Tips - Planning

So you've been asked to organise a conference. It might be your first time or maybe you’ve done it many times before but the reality is, you want it to be a success without creating too much stress. Conference planning involves: Goal setting Venue selection Budgeting Conference management Financial…

Conference Tips - Meeting Specifications or a Request for Proposal (RFP)

Documenting your conference specifications is important because it forces you to think about the resources your group needs to meet the conference objectives. In the long run, it will save you time as having your requirements down on paper will come in handy when you’re dealing directly with a venue…

Conference Tips - Assistance

If all this sounds like an overwhelming responsibility, that’s because it is. Tens, or sometimes hundreds, of thousands of dollars are spent on a conference. Making the event a success reflects well on the organiser but the opposite is also true. Conference planning is a step-by-step process: Goal…

The Conference Organiser's Guide

A complete guide for executive assistants and event organisers to successfully plan and run their next conference.

What it covers:

Understanding the purpose of the conference

Venue selection

Financial Planning

Conference management

Debrief and review

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Aimee Macfarlane